Introduction to Corporate Communications (Coursera)

This course is part of the Corporate Communications Specialization.

What you'll learn

- Identify the benefits of transparency and storytelling in corporate communication

- Differentiate between which collaboration tools and communication channels to use for various audiences

- Recognize personality traits and skills required for various communication roles

Syllabus

The Role of Corporate Communications

Welcome to Module 1, The Role of Corporate Communications. This module will introduce corporate communications, define the roles and responsibilities in corporate communications, and explain the importance of transparency.

Corporate Communication Tools

Welcome to Module 2, Corporate Communication Tools. This module will introduce which tools are used to communicate in both internal and external environments as well as the types and uses of each.

Communicating in Hybrid Work Environments

Welcome to Module 3, Communicating in Hybrid Work Environments. This module will discuss the emergence of hybrid work environments, how corporate communications are essential to engaging the workforce, and what tools to use.

Corporate Communications as a Career

Welcome to Module 4, Corporate Communications as a Career. This module will look at career opportunities in corporate communications, including which specific jobs are available, possible career paths, and entry requirements into the field.