Foundations of Hotel Budgeting and Forecasting (Coursera)

The course caters to a diverse audience, including Hospitality Management Students who are embarking on a career in hotel management and seeking a strong financial foundation. It also appeals to current Hotel Managers and Supervisors looking to enhance their budgeting and forecasting skills and Entrepreneurs in the Hospitality Industry interested in opening or managing their hotels. Furthermore, Finance and Accounting Professionals working in the hospitality sector can specialize in budgeting and forecasting through this course.

Throughout the course, learners will acquire practical skills such as creating hotel budgets, evaluating financial performance, understanding industry trends, and developing actionable strategies based on financial data. Each lesson is thoughtfully structured, starting with foundational topics and gradually progressing to more advanced techniques and emerging trends. The course's practicality is emphasized through hands-on exercises and real-world case studies, ensuring that learners can apply their knowledge in real hospitality settings.

Continuous learning is essential in the ever-changing hospitality industry, and this course encourages learners to embark on a journey of professional development. Learners are encouraged to explore advanced courses on topics like revenue management, data analytics, and customer experience to stay ahead of industry trends and remain competitive. Overall, the "Foundations of Hotel Budgeting and Forecasting" course is a valuable resource for individuals seeking to excel in hotel management and make informed financial decisions that drive success in the hospitality sector.

What you'll learn

- Create a hotel budget and forecast using industry-standard methods. (Higher-Order Thinking Skills - HOTS)

- Evaluate the financial performance of a hotel and identify areas for improvement. (HOTS)

- Understand the current trends and future outlook of hotel budgeting and forecasting.

- Develop actionable strategies based on budgeting and forecasting data.

Syllabus

Introduction to Hotel Budgeting and Forecasting

This module establishes the fundamental concepts of hotel budgeting and forecasting. You will grasp the importance of budgeting, learn essential terminology, and understand the role of forecasting in effective decision-making.

Performance Analysis and Improvement

In this module, you will delve deeper into performance analysis and improvement strategies. You'll explore financial metrics, industry benchmarks, and learn how to conduct variance analysis effectively.

Emerging Trends and Strategies

This module examines modern trends and strategies impacting hotel budgeting and forecasting. Topics include technology advancements, sustainability practices, and innovations in revenue management.

Advanced Hotel Budgeting and Forecasting Strategies

This advanced module explores cutting-edge techniques in hotel budgeting and forecasting. Topics include advanced data analytics, machine learning, budget optimization, performance metrics, and sustainable budgeting with a focus on corporate social responsibility (CSR).

Conclusion and Final Assessment

In this concluding module, learners will recap key course concepts and takeaways. The importance of continuous learning in the dynamic hospitality industry will be emphasized. The module concludes with the final assessment to evaluate learners' understanding of the course material.