Digital Media and Strategic Planning in Technology Markets (Coursera)

Then we will review the digital marketing landscape to align the given startup with it's most effective channels of communication for business and consumer users.

What you'll learn

- Analyze competition and substitutes for a tech industry.

- Apply leading analytical tools and stress tests to business models.

- Apply Social Media strategy across the dominant platforms.

Syllabus

Defining the Business Concept

Module 1

Introduction to Marketing Strategic Analysis.

Stress Testing: Analysis Tools & Practices

Module 2

Learn to Employ the Best Analytical Tools.

Choosing an Initial Strategy

Module 3

SEO & Content Marketing

Module 4

Learn Professional Practice in Tech Branding, Content Marketing & Search Engine Optimization.

Social Media & Influencers

Module 5

Employ Social Media Platform Marketing and Influencers.

Paid Search, Video & Email Marketing

Module 6

The Core of Many Tech Marketing Campaigns: Search, Video & Email Marketing.