Key brand management terminology and principles are demystified in this course. Do you want to learn the basics of brand management? Do you also want to build a strong brand? This is the course for you! This course takes you through key terminology such as brand identity, brand personality, brand positioning, brand communication, brand image, and brand equity. Important theoretical underpinnings, principles, and frameworks of brand management are presented along with examples from different markets, particularly India.

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What you'll learn

- Basics of brand management

- Key brand-related terminology

- Important frameworks and principles of branding

This course is part of the Brand and Marketing Research Strategy Professional Certificate.

Brand and Marketing Research Strategy Professional Certificate