Path Analysis

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Customer Data Analytics for Marketers (Coursera)

This course introduces marketing data analytics, focusing on the crucial concepts of correlation and causality. Learners will explore statistical concepts and tools to analyze and interpret marketing data, leading to more informed and impactful marketing strategies.

Performing Network, Path, and Text Analyses in SAS Visual Analytics (Coursera)

In this course, you learn about the data structure needed for network, path, and text analytics and how to create network analysis, path analysis, and text analytics in SAS Visual Analytics. What tou will learn: To describe the data structure needed for network analysis, path analysis, and text analytics; [...]