Omnichannel Retail Strategy Specialization

This Specialization provides learners with insight about operating in a transformed retail industry. You'll learn how to navigate the disruption in retail marketing caused by COVID-19 and to develop a framework to create a competitive strategy that focuses on a new customer-centric approach to marketing. You'll also learn the fundamentals of human capital management, with a focus on the retail industry, and do a deep dive into some of the practices that drive organizational success. Finally, you will review supply chain fundamentals, concentrating on the impact that the digital transformation has had on the retail industry. In utilizing meaningful retail analytics, you will learn how to generate value for retailers and their supply chains.
By the end of this Specialization, you will be able to form a strategy for selling your organization's retail product while retaining internal talent and adopting a forward-thinking and iterative approach to maintaining success in the future.

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Retail Digital Supply Chain Coursera
University of Pennsylvania

Retail Digital Supply Chain

Discover the transformative power of digitalization within the Retail Supply Chain. This course will guide you through understanding the fundamental shifts, harnessing the potential of data-driven insights, and adopting strategies that ensure your retailer stays ahead in an ever-evolving market. Perfect for professionals aiming to optimize their supply chain processes and drive value.

Jun 22nd 2026
4 Weeks
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