This Specialized Program is aimed at leaders who seek to develop innovation and entrepreneurship projects for startups, corporations and family businesses.
Through 4 courses, you will apply startup strategies and tools to innovate and generate value in your company and markets and the management of innovation techniques in corporate entrepreneurship strategies to develop and launch new products and services or for the strategic renewal of the organization.
WHAT YOU WILL LEARN
- Determine strategies and tools that entrepreneurs and startups use to develop and launch innovations.
- Identify concepts of business model, design unique value propositions and distinguish principles of innovation.
This management course focuses on the innovation process by presenting students with methodologies for problem solving and innovation that require research, persistence, and agility.
Students will be encouraged to: synthesize existing ideas, images, concepts, and skill sets in an original way; embrace ambiguity; support divergent thinking and risk [...]
Entrepreneurial spirit, entrepreneurial culture, are terms that are heard and read repeatedly. These have emerged with renewed strength in an economy in which new and great business opportunities appear. For this reason, entrepreneurial skills are valued in companies and organizations that base their growth and competitive advantage on [...]
In a volatile, uncertain, complex, hyperconnected and ambiguous world, business and innovation cycles are shrinking like never before. The life cycle of companies has been reduced to less than a third in the last 30 years. The democratization of innovation has opened infinite possibilities for many people, companies and [...]
The core of Business Model Design lies in skills and leadership of the entrepreneurial manager. It requires a disciplined approach to seeking opportunities, as well as gathering and aligning resources to achieve important goals. In this course, students will strengthen two important skills: intuition and visual thinking, while applying [...]