The Digital Economy Program

Thrive in the digital economy and earn 15 credits towards an MBA
Whether you work in a micro business, a small or medium-sized enterprise (SME) or a large firm, it’s vital to get to grips with new technologies and understand the impact they could have on your operations, sales and long-term success.
With The Digital Economy program from The Open University Business School, you can do just that. You’ll discover how four key business areas are changing in today’s digital economy.
Accessible on desktop, tablet or mobile and delivered in bite-sized chunks, the four online courses in this program provide a flexible way to enhance your business, management and marketing skills, and demonstrate your continuing professional development (CPD).
Holders of FutureLearn Certificates of Achievement for all four Digital Economy courses can earn 15 UK credits towards The Open University Business School’s flexible MBA by passing a linked Open University assessment course (requiring separate OU registration and fee). Find further information about OU registration, the assessment module in this program and your eligibility, as well as our MBA, in the entry requirements. The Open University does not operate in Cuba, Iran, North Korea, Sudan and Syria. This means that Learners based in those countries will not be able to convert their participation in this Program to Open University course credits.

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The Digital Economy: Success through Market Segmentation (FutureLearn)

Explore how and why market segmentation can be used to improve customer satisfaction and business performance. Marketing is all about putting the customer at the centre of the business. But what exactly does that mean today? And what challenges do marketers face in satisfying ever more demanding customers in [...]
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The Digital Economy: Selling Through Customer Insight (FutureLearn)

Mar 30th 2020
 The Digital Economy: Selling Through Customer Insight (FutureLearn)
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Uncover new perspectives on the role and behaviour of your customers. No matter how sophisticated your marketing is, if it doesn’t result in attracting customers, then your business is set to fail. This free online course applies fresh thinking to how marketing and selling activities combine to create customers [...]
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Average: 2 ( 2 votes )