The Digital Economy Program

Thrive in the digital economy and earn 15 credits towards an MBA
Whether you work in a micro business, a small or medium-sized enterprise (SME) or a large firm, it’s vital to get to grips with new technologies and understand the impact they could have on your operations, sales and long-term success.
With The Digital Economy program from The Open University Business School, you can do just that. You’ll discover how four key business areas are changing in today’s digital economy.
Accessible on desktop, tablet or mobile and delivered in bite-sized chunks, the four online courses in this program provide a flexible way to enhance your business, management and marketing skills, and demonstrate your continuing professional development (CPD).
Holders of FutureLearn Certificates of Achievement for all four Digital Economy courses can earn 15 UK credits towards The Open University Business School’s flexible MBA by passing a linked Open University assessment course (requiring separate OU registration and fee). Find further information about OU registration, the assessment module in this program and your eligibility, as well as our MBA, in the entry requirements. The Open University does not operate in Cuba, Iran, North Korea, Sudan and Syria. This means that Learners based in those countries will not be able to convert their participation in this Program to Open University course credits.

Filter Courses within "The Digital Economy Program" (Click to filter)
The Digital Economy: Success through Market Segmentation (FutureLearn) FutureLearn
The Open University

The Digital Economy: Success through Market Segmentation (FutureLearn)

Dive into the world of modern marketing with 'The Digital Economy: Success through Market Segmentation'. This FutureLearn course will teach you how to harness the power of customer data to segment, target, and personalize products for maximum satisfaction and competitive advantage in today's digital marketplace. Are you ready to put the customer at the heart of your business strategy?

No sessions available
4 Weeks
The Digital Economy: Selling Through Customer Insight (FutureLearn) FutureLearn
The Open University

The Digital Economy: Selling Through Customer Insight (FutureLearn)

Discover a fresh approach to understanding and engaging with your customers through this free online course from FutureLearn. Explore innovative ways to combine marketing and selling activities to create a loyal customer base that drives sustainable growth for your business. Whether you're new to the digital economy or looking to refine your existing strategies, this course will equip you with the tools and insights needed to succeed in today's competitive market.

No sessions available
4 Weeks
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