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Managing Customer Expectations with Jagdish Sheth (Coursera)

Feb 26th 2024
Managing Customer Expectations with Jagdish Sheth (Coursera)
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With growing age, income, and ethnic diversity, customer expectations are also becoming more diverse. Therefore, it is becoming difficult to satisfy all customers with growing but divergent expectations. This course, taught by Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, suggests shaping customer expectations is [...]