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Digital technology has not only revolutionized society, but also the way we can study it. Currently, this is taken advantage of by the most valuable companies in Silicon Valley, the most powerful governmental agencies, and the most influential social movements. What they have in common is that they use computational tools to understand, and ultimately influence human behavior and social dynamics.
An increasing part of human interaction leaves a massive digital footprint behind. Studying it allows us to gain unprecedented insights into what society is and how it works, including its intricate social networks that had long been obscure. Computational power allows us to detect hidden patterns through analytical tools like machine learning and to natural language processing. Finally, computer simulations enable us to explore hypothetical situations that may not even exist in reality, but that we would like to exist: a better world.
This specialization serves as a multidisciplinary, multi-perspective, and multi-method guide on how to better understand society and human behavior with modern research tools. This specialization gives you easy access to some of the exciting new possibilities of how to study society and human behavior. It is the first online specialization collectively taught by Professors from all 10 University of California campuses.
WHAT YOU WILL LEARN
- Discover how social networks and human dynamics create social systems and recognizable patterns
- Define and discuss big data opportunities and limitations
- Web scrape online data, create a social network visualization with it, and use machine learning to analyze its content
- Use computer simulations to program your own artificial societies to explore business strategies and policy options
CONGRATULATIONS! Not only did you accomplish to finish our intellectual tour de force, but, by now, you also already have all required skills to execute a comprehensive multi-method workflow of computational social science. We will put these skills to work in this final integrative lab, where we are bringing [...]
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