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Sep 18th 2017

Learn how to design, launch, monetize and compete in a networked platform market. Firms such as Apple, Alibaba, Facebook, SalesForce, Uber and Yelp operate as platform ecosystems that match buyers and sellers, gain value and market share from network effects, and harness their users to innovate. This course teaches you how to convert products to platforms and how to generate platform innovation. You will learn how to negotiate platform startup, convert existing businesses, and make vital decisions on issues of openness, cannibalization, and competition.

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