Professor Grégoire holds a doctorate in marketing from the University of Western Ontario (Ivey). 2004-2010, he taught at Washington State University. 2010, he joined HEC Montréal and since 2014, he has held the Marketing Service and Customer Experience Chair. A popular instructor, Professor Grégoire has won numerous awards for the quality of his teaching at Ivey, WSU and HEC Montréal.
EdX
Begin your journey into user experience (UX) with our beginner-friendly course, 'UX Research'. This MOOC will equip you with the skills to develop empathy and recognize insights crucial for digital product design and evaluation. Dive into current UX data collection methods like interviews, observation, surveys, and web analytics.
EdX
Ce MOOC 'La recherche UX' vous offre une formation approfondie sur l'importance de comprendre les utilisateurs dans le développement de produits numériques. Vous découvrirez comment développer une empathie profonde envers vos utilisateurs et comment identifier les informations clés pour un design efficace et une évaluation réussie.