Yany Grégoire

Professor Grégoire holds a doctorate in marketing from the University of Western Ontario (Ivey). 2004-2010, he taught at Washington State University. 2010, he joined HEC Montréal and since 2014, he has held the Marketing Service and Customer Experience Chair. A popular instructor, Professor Grégoire has won numerous awards for the quality of his teaching at Ivey, WSU and HEC Montréal.

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La recherche UX (edX)

Self Paced
La recherche UX (edX)
Course Auditing
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Dans ce MOOC, vous apprendrez à vous arrimer aux besoins des utilisateurs à chaque étape de la vie d'un produit numérique. Vous développerez de l’empathie face aux utilisateurs et identifierez des informations cruciales au design et à l’évaluation.

UX Research (edX)

In this MOOC you will learn how to connect with users at every step of a digital product’s life and how to develop empathy and recognize insights that will nourish the design and evaluation processes. You’re curious about user experience (UX) but don’t know where to begin? This is [...]