Sylvain Sénécal

Professor Sénécal holds the RBC Financial Group Chair of Electronic Commerce and co-director of Tech3Lab at HEC Montréal. Before joining HEC Montréal in 2004, he was an assistant professor of marketing and e-commerce at the University of Toledo (Ohio, United States). He has taught in marketing and e-commerce in Austria, Canada, France, South Korea and the United States.
He has worked or currently works with various Canadian and international companies. He is also President of Imarklab, an interactive marketing intelligence consulting company.

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La recherche UX (edX)

Self Paced
La recherche UX (edX)
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Dans ce MOOC, vous apprendrez à vous arrimer aux besoins des utilisateurs à chaque étape de la vie d'un produit numérique. Vous développerez de l’empathie face aux utilisateurs et identifierez des informations cruciales au design et à l’évaluation.

UX Research (edX)

In this MOOC you will learn how to connect with users at every step of a digital product’s life and how to develop empathy and recognize insights that will nourish the design and evaluation processes. You’re curious about user experience (UX) but don’t know where to begin? This is [...]