Professor Sénécal holds the RBC Financial Group Chair of Electronic Commerce and co-director of Tech3Lab at HEC Montréal. Before joining HEC Montréal in 2004, he was an assistant professor of marketing and e-commerce at the University of Toledo (Ohio, United States). He has taught in marketing and e-commerce in Austria, Canada, France, South Korea and the United States.
He has worked or currently works with various Canadian and international companies. He is also President of Imarklab, an interactive marketing intelligence consulting company.