Richard Denton

Richar Denton is now a Freelance Sport Marketing Consultant as well as Professor of Marketing, Facilities & Event Management, at the Johan Cruyff Institute (in The Netherlands), where he has been educating the next generation of leaders in sport management. He is a passionate and driven leader with history of creating engaging customer experiences and marketing programs for brands and organizations. His expertises combine the strategic and operational to deliver tangible results from media and marketing partnerships. He has a proven ability to pinpoint consumer demands and develop solutions anchored in brand integrity, market insights and closely monitored return on investment.

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Sports Sponsorship. Let them Play (Coursera) Coursera
Universitat Autònoma de Barcelona

Sports Sponsorship. Let them Play (Coursera)

Dive into the dynamic world of sports sponsorship with our exclusive online course 'Let Them Play'. Whether you're a budding entrepreneur, a marketing professional, or simply passionate about sports, this course will equip you with the knowledge to navigate the complex landscape of sports sponsorship. Discover who the key players are, explore innovative strategies that are shaping the industry, and connect with like-minded individuals from around the globe.

Jul 6th 2026
5-12 Weeks
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