Learn the fundamentals of marketing, including strategies and tools used across industries.
Paul is a full-time faculty member of the Marketing and Behavioural Science Division at the Sauder School of Business at UBC. He leads the Entrepreneurship Group, in the undergraduate and graduate programs, teaching actively in both of these. Paul is a multiple award winning educator, both for innovative design of learning experiences, and consistent high quality and was awarded the Sauder School of Business, UBC “Talking Stick” for pedagogical innovation.
He engages in substantial team-teaching work, and collaboration across faculties to support effective learning in new venture start-ups and successful marketing of these, focusing on customer discovery and business model validation with STEM researchers. Paul has consulted extensively to industry both in formal educational training, and privately.
Prior to moving into education, Paul’s career in industry includes 3 years in advertising, working for J Walter Thompson, and 10 years with Unilever, the Anglo Dutch consumer goods’ multinational, where to undertook major assignments in marketing and sales. Paul holds a B.A. Honours degree from Oxford University, England, and an MBA from Simon Fraser University, BC, Canada.