Nina Löfberg

Nina Löfberg is a Ph D student in business administration, with a special interest in servitization.
She studies how manufacturing firms work with services, the development of new services, and how the organization could become more service-oriented. For a company with a long tradition of manufacturing, there are several challenges associated with offering services. As the services become more advanced, new business models and a change of mind sets within the organization is needed.
Nina is a member of the Swedish research school Management and Information Technology.
More info here.