Mary Beth Furst

Mary Beth Furst is an Associate Clinical Professor in Marketing at the Robert H. Smith School of Business at the University of Maryland. She teaches foundational marketing classes at the undergraduate and MBA level. Prior to joining the Smith School, Mary Beth was a professor of business at Howard Community College where she developed curriculum and faculty. She also taught courses in marketing and business at the Whiting School of Engineering at Johns Hopkins University.
Mary Beth earned her doctorate in education from Johns Hopkins University School of Education and focused her dissertation work on improving student retention and degree completion.
Before joining academia, Mary Beth worked for nearly two decades with Pfizer, a global pharmaceutical firm. She held many roles including negotiating contracts with payers and expanding the company’s portfolio in teaching institutions.
Her teaching goal is to expand students’ understanding of the interconnected global business environment. She facilitates student learning and the development of skills needed to be successful in the marketing profession through real-world experiences both in class and through study abroad.

Sort options

Managing Customer Relationships in the Digital Environment (edX)

Learn how to harness the power of Customer Lifetime Value concepts by applying them to firm value, selection of customers and loyalty programming. Turn your digital marketing data insights into customer insights and selection techniques through the application of customer lifetime value concepts. You will learn from marketing science [...]
No votes yet