Maria Åkesson

Maria Åkesson holds a PhD in Business Administration at the Service Research Center (CTF) at Karlstad University in Sweden. Her main research interest is in the areas of service system and value co-creation through service, with a special interest in customers’ and employees’ roles in value co-creation. Dr Maria Åkesson is a member of the Swedish research school Management and Information Technology.
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Making Sense of Service Logic (KAU) KAU
Karlstad Business School

Making Sense of Service Logic (KAU)

Management & Leadership Marketing & Communication

Dive into 'Making Sense of Service Logic' - an insightful course designed for companies transitioning from product-centric to service-oriented models. Explore the essential theories and concepts that drive successful service innovation, and learn how to adapt your company's mindset for enhanced value creation through advanced services. With practical examples from diverse sectors, this course will equip you with the tools needed to navigate the evolving business landscape.

No sessions available
5-12 Weeks
Customer Experience Service Innovation Service Logic
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