Madhu Viswanathan

 

 


 

Madhu Viswanathan is the Diane and Steven N. Miller Professor in Business at the University of Illinois, Urbana-Champaign, where he has been on the faculty since 1990. He earned a B. Tech in Mechanical Engineering (Indian Institute of Technology, Madras, India, 1985), and a PhD in Marketing (University of Minnesota, 1990). His research programs are in two areas; measurement and research methodology, and literacy, poverty, and subsistence marketplace behaviors. He has authored books in both areas: Measurement Error and Research Design (Sage, 2005), and Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces (Springer, 2008, in alliance with UNESCO). He directs the Subsistence Marketplaces Initiative and has created unique synergies between research, teaching, and social initiatives. He teaches courses on research methods and on subsistence and sustainability. He founded and directs the Marketplace Literacy Project, a non-profit organization, pioneering the design and delivery of marketplace literacy education to low-income consumers and subsistence marketplaces. He has received research, teaching, curriculum development, social entrepreneurship, humanitarian, leadership, public engagement, international achievement, and career achievement awards and his course on subsistence marketplaces was ranked one of the top entrepreneurship courses by Inc. magazine.

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Jul 31st 2017

This course will explore current challenges and opportunities facing firms in the area of environmental sustainability. It will begin with an introduction to sustainability, with a particular focus on how environmental sustainability is relevant to business.

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Jul 31st 2017

The foundation for this course lies with unique synergies between pioneering research, teaching, and social initiatives through the Subsistence Marketplaces Initiative. Unique to this approach is a bottom-up understanding of the intersection of poverty and the marketplace.

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Jul 24th 2017

This course focuses on understanding subsistence marketplaces and designing business solutions for the billions of people living in poverty in the global marketplace. To develop understanding of subsistence marketplaces, we use exercises to enable participants to view the world from the eyes of subsistence consumers and entrepreneurs, facilitate bottom‐up understanding generated by participants, and provide insights from extensive research.

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