Laurence Lehmann-Ortega

Laurence Lehmann-Ortega is an affiliate Professor of Strategic Management at HEC Paris.
She is a graduate of HEC Paris and earned a PhD. in management science from the University of Aix-en-Provence (France).
Laurence first worked as a consultant in strategy. In 2000, she joined Sup de Co Montpellier (France) as a Director of Graduate and MBA programs.
As an Affiliate Professor at HEC Paris since 2009, she teaches strategy and is a director of several custom programs at HEC Executive Education. Laurence received the best teacher award at HEC in 2014.
Her research focuses on strategic innovation (also called business model innovation), especially within incumbent firms in mature and low-tech industries.

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Business Model Innovation (Coursera)

Innovation goes beyond technology, products and processes. The new competitive landscape requires another, more holistic and strategic perspective, based on the concept of business models. This course gives you access to the Odyssey 3.14 approach, a pioneering framework that will help you invent or reinvent business models. This highly [...]