Desiree Reid

Over 30 years Global business development experience in beauty, skincare, fragrance, for companies such as Revlon, Estee Launder, Sean John Fragrance and IMAN Cosmetics. Launched award winning product.

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Beauty Decoded: Strategy in the Global Beauty Business (FutureLearn) FutureLearn
The Hopenclass

Beauty Decoded: Strategy in the Global Beauty Business (FutureLearn)

Dive into the world of global beauty business and discover how to navigate the complexities of international marketing. This FutureLearn course, 'Beauty Decoded: Strategy in the Global Beauty Business', will equip you with essential skills and knowledge to thrive in the competitive beauty market. Explore the country of origin effect, understand consumer behavior across different cultures, and develop strategies that resonate globally.

Available now
3 Weeks
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