As a professional in the design industry, execution shouldn’t be the most time-consuming part of your day. By taking this 40 minute course with Jessica Moon, Creative Director at Digital Telepathy, you will be exposed to a multitude of exercises, concepts, and tactics that will optimize the way you work when designing, allowing you to iterate and experiment more rapidly. In this class, Jessica will help you get to your best ideas faster by instilling good habits that you can always lean on.
These habits will come from two areas:
- Mastery of your creative workflow and tool (photoshop in this instance) techniques
- Utilizing a broad set of creative prompts that’ll help you branch your idea out in multiple directions
Once you’ve gotten a good grasp of these things, you’ll be ready to take on the class project, creating a Concept Ideation Board – which is both a framework and tool that’ll allow you to ideate multiple design concepts quickly.
This class is great for anyone looking to really take their design ideation to a new level or for those looking to refine their workflow and ground in some great habits that can better promote speed and efficiency. With that said, you should also have some familiarity with Adobe Photoshop going into this.
Since this class is all about creating great habits, you’ll hopefully find yourself revisiting parts of this class and using the resources provided to further refine and evolve your workflow. By doing so, you’ll become more nimble and effective in your workflow and ideation, ultimately allowing you to successfully arrive at your best ideas faster.
Once you’ve familiarized yourself with the creative prompts introduced in Unit 4, you’ll be able to take the Concept Ideation Board PSD template (attached), and use it to produce six design concepts based around a simple layout (in my case, a header of a marketing site). What you’ll specifically be doing in the PSD:
- In your first box, create a simple layout of your choice.
- In the remaining five boxes, pick a couple creative prompts (feel free to pick only one or combine several different kinds) and then iterate on your creative vision using the creative prompts to guide your design direction.
- Try to timebox each iteration within a 10-20 minute interval and be sure to label each iteration with the creative prompts you draw inspiration from.
- After doing all 6, quickly evaluate the best 1 or 2 concepts you think are most promising of teh bunch and highlight them in the PSD.
The final result of this class project will be a fully fleshed out Concept Ideation Board with 1-2 highlighted layouts that you think are the most promising – this last part is important because it’ll give you a new starting point to then refine or continue ideating on using the same framework.
