Avatar Psychology for Designers (Coursera)

You will be able to differentiate between the types of relationships people have with their avatars and motivations for using avatars that are more or less similar to the self. The course will help you discern the importance different avatar attributes (e.g., gender, race/ethnicity, attractiveness, personality, humanity, body type, hair, controllability) and avoid common harmful stereotypes in your designs. Finally, you will gain the ability to design avatars that harness their psychological power to influence users toward specific (hopefully non-evil) outcomes, even beyond avatar use.

Dr. Ratan, the instructor of this one-of-a-kind course, is an internationally recognized scholar who actively publishes research on avatar psychology. He is also known for his jovial and engaging lecture style and believes that you learn and produce more when you are having fun. Hope you enjoy the course.

Syllabus

WEEK 1

Avastart Here!

Introduction to the course, avatars, and attributes of avatars

WEEK 2

Connections to Avatars

How do players connect with their avatars? How do players explore their identity through their avatar?

WEEK 3

Gender, Race, and Other Traits

An avatar's physical features, including their race or gender, can feed into stereotypes or unfortunate implications. How can we design avatars to avoid common pitfalls?

WEEK 4

Got any Change? Effects of Avatars

How do avatars influence their users even after the context of avatar use? How can you, as a designer, harness this power (for good, not evil)?