Malcolm Kirkup

Malcolm Kirkup is Professorial Director of MBA Programmes and Educational Innovation at the University of Edinburgh Business School. He received his BA (Hons), MSc and PhD from Exeter, Cranfield and Lancaster Universities in the UK.

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Introduction to Marketing (edX)

Self Paced
Introduction to Marketing (edX)
Course Auditing
EdX
EdinburghX
University of Edinburgh
Categories
Marketing & Communication
Effort
Beginner
Self-Paced
1-4 Hours/Week
Languages
English
English
Introduction to Marketing (edX)
An introduction to the role of marketing in a competitive marketplace. Do you want to learn how successful businesses use marketing to increase revenue, share and profitability? In an increasingly competitive market, marketing skills are vital to help organizations stand out, win customers, build loyalty and sustain long term [...]
Digital Marketing Fundamentals Professional Certificate
Pricing
Positioning
Targeting
Segmentation
Consumption
Consumer
Competitive Markets
Marketing
View more details
Self Paced
Course Auditing
EdX
EdinburghX
University of Edinburgh
Marketing & Communication
Beginner
Self-Paced
1-4 Hours/Week
132.00 EUR
English
English