Navigating Generative AI: A CEO Playbook (Coursera)

Learn from the best in the field, including Andrew Ng, worldwide AI expert and Coursera co-founder; Clara Shih, CEO of Salesforce AI; Steve Jarrett, Chief AI Officer of Orange Telecom; and Alondra Nelson, author of the Biden administration’s “AI Bill of Rights.” These expert insights, updated quarterly, will keep you at the cutting edge of GenAI developments.

Embrace the future of AI with confidence. Equip yourself with the knowledge and skills to lead your organization into the GenAI era. Enroll today.

**Note: This course is not currently available on Android devices. iOS users must update to Coursera v6.0 or later. We anticipate making it available in February 2024

What you'll learn

- Created by Coursera's CEO, this course offers a practical overview of GenAI’s capabilities, limitations, and where it may be heading

- How to use GenAI as a "thought partner” to set strategy, improve decision-making, analyze competition, and communicate more effectively

- How to enable your organization to use GenAI to create customer value and boost productivity within technical and ethical guardrails

- How to navigate ethical, regulatory, and legal risks related to GenAI in order to move quickly but safely in adopting the technology.

Syllabus

The role of the CEO in navigating GenAI

Module 1 introduces the transformative impact of Generative AI on businesses and the motivations for its implementation. It highlights the groundbreaking potential of Generative AI and the importance of swift adaptation. A key focus of this module is the exploration of how CEOs can use GenAI as a strategic thought partner, emphasizing critical thinking and providing practical exercises. The module concludes by explaining how Generative AI works, including the training of large language models and their capabilities and limitations.

Harnessing the power of GenAI for your business

Module 2 explores the impact of Generative AI on industries and jobs and guides CEOs in strategic planning for GenAI implementation. A significant emphasis is placed on providing tools for CEOs to thoroughly analyze the impact of GenAI on various aspects of their business. The module also explores how GenAI can create customer value and enhance organizational productivity, offering practical strategies for identifying productivity opportunities.

Empowering and transforming your organization with GenAI

Module 3 is primarily focused on preparing your organization for the successful integration of Generative AI. It emphasizes the importance of engaging and training your workforce on GenAI, discussing the unique aspects of a GenAI transformation and offering practical guidance on readying your organization. Strategies for skilling your workforce on GenAI are provided, ensuring that everyone from executives to team members can effectively utilize this technology. The module also underscores the importance of engaging key stakeholders, including the board of directors, partners, and customers, on GenAI. It offers insights on effective communication about GenAI and its implications for your business, ensuring all stakeholders are well-informed and aligned with the organization's GenAI strategy.

Ethical, data, and legal considerations for GenAI

Module 4 discusses the various risks and concerns associated with Generative AI, including business model risks, inaccuracies in AI-generated content, data security, and privacy concerns. It emphasizes the importance of understanding and addressing these risks. A significant part of this module is dedicated to exploring the ethical considerations for using GenAI. It highlights the importance of developing responsible AI principles and practices, guiding CEOs in creating ethical principles for Responsible AI tailored specifically to their own companies. The module also focuses on the critical issues of data security and privacy in the use of GenAI. It concludes by providing an overview of the legal and regulatory landscape for GenAI, offering guidance on how to navigate this landscape effectively and ensure legal and regulatory compliance in the use of GenAI.

CEO Toolkit: Critical insights to keep your strategy agile

Module 5 is a collection of critical insights that are relevant to your generative AI strategy. We have curated these readings and have included an integration prompt within the readings themselves so that you can quickly catch up to speed on emerging thought leadership and leverage generative AI to evaluate how these insights might impact your strategy.