What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will [...]
Turn ideas into successful products and services by learning how to drive innovation and creativity in your company. Business innovation is nothing without great ideas. But creativity can be difficult to spark on a schedule. It requires a steady hand to manage the creative process and move it forward [...]
