Thomas Zoëga Ramsøy

Thomas Zoëga Ramsøy, trained in neuropsychology and with a PhD in neurobiology, is an Assistant Professor in Marketing & Neuroscience at the Department of Marketing at the Copenhagen Business School. He heads the Center for Decision Neuroscience, a strong collaboration between the CBS, Technical University of Denmark and the Copenhagen University Hospital.
Ramsøy is considered one of the leading scholars and practitioners in consumer neuroscience and neuromarketing. His focus employs a vast array of neuroscience and neurophysiology methods to understand decision making, including fMRI, EEG and eye-tracking. He studies consumer decisions both in healthy and aberrant conditions, including pathological gambling and compulsive buying disorder.
Besides his academic position, Dr. Ramsøy consults several international corporations in the use of neuroscience in business.

Apr 8th 2024

Course Auditing

Coursera

Copenhagen Business School

Categories

Management & Leadership

Effort

Languages

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the [...]

Neuroscience

Neuromarketing

Sensory Neuromarketing