Susan Shan Chen

Susan Shan Chen obtained her Ph.D. from the Department of Management Engineering of Politecnico di Milano. She is Assistant Professor of Marketing, and Director of International Master of Multichannel Marketing Management at MIP Graduate Business School. One of her main teaching and research interest is digital marketing and technological applications in managing marketing activities and customer experience. Another main interest is data-driven marketing, focusing on analytical approach to marketing.

Polimi OPEN KNOWLEDGE

Politecnico di Milano

Business for WISEs (POK)

Business

Embark on a transformative journey with 'Business for WISEs (POK)', where you'll delve into the core principles of business innovation. This course is designed for forward-thinking individuals who want to stay ahead in their industries by mastering continuous competitive advantage strategies. From understanding product and process innovations to leveraging technology and digital marketing, this comprehensive program will equip you with the tools needed to thrive in today's fast-paced market.

Available

3 Weeks

Business Innovation Marketing

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