Serge Rijsdijk

Serge Rijsdijk is assistant professor of innovation management at RSM, and academic director of the school’s MSc Management of Innovation. His research focuses on the management of intra-firm and inter-firm product innovation projects using organisational control and learning theoretic perspectives.

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Innovation Management (Coursera)

What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will [...]
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