Robert Wilken

Robert Wilken joined ESCP Europe Business School Berlin in 2007 and is Professor of International Marketing in the European Department of Marketing. He studied Mathematics and Business Administration at the University of Muenster/Germany, where he also received his PhD degree (2007). At ESCP Europe Berlin, he is Research Delegate, Assistant Director of the Doctoral Program, and Research Ombudsman. He is also the Director of the Granted Research Center on Teams in International Business (TIB).
He teaches in a number of programs at ESCP Europe, including the Master in Management, Master in European Business, the Master in International Sales Management, and the PhD program. His main research interests focus on pricing (in particular, consumer’s willingness to pay), negotiation analysis, and marketing research methods. His papers have been published in, among others, International Journal of Research in Marketing, Journal of Retailing, Marketing Letters, British Journal of Management, International Business Review, and Psychology & Marketing.

Apr 22nd 2024

Course Auditing

Coursera

ESCP Europe

Categories

Management & Leadership

Effort

Languages

This MOOC explores different aspects of intercultural management, including teams, leadership, Human Resource Management, marketing and negotiations. When you complete this MOOC, you will have a richer understanding of the concept of culture, and how culture influences the way that individuals behave. [...]

Intercultural Management

Human Resource Management