Nicolas Graf

 

 


 

Nicolas Graf teaches strategy and management. He received his Ph.D. from Virginia Polytechnic Institute and State University, majoring in hospitality and tourism management with an emphasis on corporate finance and strategic management. He received his MBA and bachelor’s degree from the Ecole hôtelière de Lausanne in Switzerland. As a certified chef, he managed individual restaurants in Switzerland and worked in full service hotels in the United States. Prior to joining ESSEC faculty, Dr. Graf was assistant Professor at the University of Houston, Professor at the Ecole hôtelière de Lausanne and Visiting Professor at Reims Management School.




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Dec 12th 2016

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jumpstart your career in this fascinating domain.

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