Isaac Cheah

Dr. Isaac Cheah has a strong background in consumer behaviour and communication. He has worked on projects with retail brands and other organisations including Blackberry, Shiseido, Club 21, Independent Grocers Alliance and the Department of Agriculture and Food, Western Australia.
Dr. Cheah has published in various international and peer reviewed journals in relation to consumer ethnocentrism, nostalgia, brand personality and country image. Recent publications in the Journal of Business Research, Journal of Retailing and Consumer Services, Journal of Fashion Marketing and Management as well as Marketing Intelligence and Planning evidence his interest and knowledge in consumer behaviour and communication.
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Buyer Behaviour and Analysis (edX)

Learn how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign. For marketers, an understanding of how a consumer selects, purchases, uses and disposes of products and services is pertinent to successfully managing the marketing function. In this course, you will learn about [...]
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