Eva Ascarza

Eva Ascarza is an Assistant Professor of Marketing at Columbia Business School. She is a marketing modeler who uses tools from statistics and economics to answer marketing questions. Her main research areas are customer analytics and pricing in the context of subscription businesses. She specializes in understanding and predicting changes in customer behavior, such as customer retention and usage. Another stream of her research focuses on developing statistical methodologies to be used by marketing practitioners. She received her PhD from London Business School (UK) and a MS in Economics and Finance from Universidad de Navarra (Spain).

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Statistical Thinking for Data Science and Analytics (edX)

Learn how statistics plays a central role in the data science approach. This statistics and data analysis course will pave the statistical foundation for our discussion on data science. You will learn how data scientists exercise statistical thinking in designing data collection, derive insights from visualizing data, obtain supporting [...]
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