Elise Garcia

Elise Garcia is an expert in Branding with strong digital skills. Graduated from Sciences-Po and Celsa, she spent the last 10 years developing off&online international strategies for luxury, fashion and beauty brands within the Hermès group and at Ykone, a marketing influencer agency. She founded the Filrouge studio to develop digital and marketing influencer projects with a 360 vision for creative and innovative brands.

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New Business Models and Creative Entrepreneurship in the digital era (POK)

How digital tools have impacted the fashion value chain and how to get the best of them? This MOOC will propose an analysis of the main evolutions experienced by different players in the fashion industry due to a series of key technologies as well as strategies and best practices [...]