David Caskel




David Caskel is a CRM solution architect, and has been working as a consultant on the implementation of SAP CRM Sales and Marketing solutions for more than 15 years. He has also been involved in training development, and has worked as an instructor for various-CRM related trainings.

David has recently focused on trade management scenarios in the consumer industries sector.

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Sep 14th 2016

Customer Relationship Management (CRM) as a business strategy still places clients at the center of all activities. However, customers and their buying behavior have changed dramatically in the last decade, and CRM solutions have evolved accordingly. In this course you’ll learn why it’s almost impossible to run a successful business today with a CRM system from the past.

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