Arnaldo Camuffo

Professor of Business Organization at Bocconi University, Milan, Italy has authored several books (the latest being Lean Transformations for Small and Medium Enterprises, New York, CRC-Productivity Press, 2016). His research has appeared in Management Science, Academy of Management Journal, Strategic Management Journal, Organization Science, Research Policy, Industrial and Corporate Change and MIT Sloan Management Review.

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A Scientific Approach to Innovation Management (Coursera)

How can innovators understand if their idea is worth developing and pursuing? In this course, we lay out a systematic process to make strategic decisions about innovative product or services that will help entrepreneurs, managers and innovators to avoid common pitfalls. We teach students to assess the feasibility of [...]
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