Anja Fehlau

Anja Fehlau is a design professional with 15 years of experience in IT research and innovation. She has been involved in diverse projects ranging from designing new applications and user experiences, through design enablement topics, to creating spaces and processes for creative collaboration.

Anja has significantly influenced Design Thinking at SAP since it started in 2005, and has facilitated numerous workshops, run projects, and trained people around the globe.

When working in teams, Anja uses storyboarding as a key tool to bring in the user perspective while developing new concepts. It’s a visual language that everyone understands.