Alex Mannella




Alex Mannella is a founding member and Partner in PwC’s Information and Analytics Practice and is a seasoned professional on the issues of customer value management (CVM), response modeling, database marketing, and data mining. He has extensive experience in developing response and segmentation algorithms for organizations of varying sizes, database development, and the use of artificial intelligence for data mining studies. Prior to joining PwC, Alex was head of research at Econometrics, Inc.. He was instrumental in the redesign of their national database of more than 180 million records for response modeling, data mining and direct marketing campaigns. In addition, Alex played a key role in the development of the life-stage variable at Econometrics, a variable that is a key component in CRM and market basket analysis. Alex is an active member of the American Statistical Association (Chicago Chapter) and the Chicago Association of Direct Marketing. Alex is a guest lecturer at UCLA, Stanford, ITAM (Mexico), Universidad de los Andes (Colombia), IIM-B, and ISB. In addition, Alex sits on an advisory board at the University of Chicago Graham School.

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Jan 23rd 2017

Welcome to Data-driven Decision Making. In this course you'll get an introduction to Data Analytics and its role in business decisions. You'll learn why data is important and how it has evolved. You'll be introduced to “Big Data” and how it is used.

Average: 9 (2 votes)
Jan 16th 2017

This course explores Excel as a tool for solving business problems. In this course you will learn the basic functions of excel through guided demonstration. Each week you will build on your excel skills and be provided an opportunity to practice what you’ve learned. Finally, you will have a chance to put your knowledge to work in a final project.

Average: 3 (6 votes)