Sangwon Park

Dr. Sangwon Park is an Associate Professor in the School of Hotel and Tourism Management, The Hong Kong Polytechnic University. He received his BSc from Sangji University in Korea, and MSc and PhD from University of Missouri-Columbia and Temple University in USA, respectively.

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Managing Marketing in the Hospitality and Tourism Industry (edX)

Learn the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry. Marketing within the hotel and tourism industry presents unique challenges, as marketers are tasked with selling services and memories rather than goods. In this hospitality management course, you will learn [...]