Strategic Communication for Sustainability Leaders (edX)

Effective science communicators are in short supply during a time of unprecedented environmental challenges. As policy-makers, businesses, and communities seek solutions, the need for science communication skills will only grow. In this course, you will not only learn how to identify the tools of science communication, but will be able critique, refine, and develop them.

Any leader understands that data is the underpinning of competent decision-making. Complex systems require that data be presented in a clear and accessible format. You will learn to construct easy-to-interpret data visualizations that will enable you to build consensus and facilitate decisions across a broad spectrum of stakeholders.

Data tells us a story. Articulating and messaging this data-driven narrative to communicate the latest research is a key skill for any manager. You will learn to use proven techniques to develop such narratives so that you can effectively communicate complex data-sets to any audience.

Cogent science communication requires the effective integration of a captivating and accessible narrative with appealing multimedia data visualizations. These two new skills are the foundation for telling a larger story. Compelling “stories” are a proven approach to explain complex problems, involve the target audience, and motivate diverse stakeholders to work toward change.

This course is part of the Environmental Management for Sustainability Professional Certificate.

What you'll learn

- How to identify and critique features of science communication products that utilize effective visualization and narrative techniques.

- How to produce appealing data visualization that avoid ‘chart junk’ or ‘map clutter’.

- How to articulate a succinct, captivating narrative using the ‘and, but, therefore’ template.

- How to develop a compelling science communication product that integrates best-practice visualizations and concise narrative.

Syllabus

Module 1:

Why is science communication important?

Iconic science communicators

The science behind science communication

What makes a good story?

Who are you talking to?

Narrative structure

Module 2:

Data Visualization Part 1

Data Visualization Part 2

10 Classic Conceptual Diagrams

10 IAN Conceptual Diagrams

10 Classic maps

Module 3:

Storyboarding

Active titles

Storyboarding Process

Project Management

Seven Elements of Layout and Design

Layout and Design Examples

Critique and Review

Module 4:

Color Theory

Color Theory Basics

Color in Science Communication

Symbols and Diagrams

Symbols

Conceptual Diagram Creation

Conceptual Diagram Examples

Module 5:

Science Writing vs. Science Communication

Science Communication Products

Photos in Science Communication

Videos in Science Communication

Assembling a Scientific Presentation

Presentation Preparation

Delivering a Presentation