Localization for Marketers (FutureLearn)

Discover how localization could boost your organisation’s growth strategy

Without localization, marketing campaigns are unlikely to attract audiences internationally.

You’ll cover the basics of what makes localization so crucial for growth, and how it can be incorporated into a business strategy.

Understand the connection between translation, localization, and international marketing

Once you’ve understood the importance of localization in marketing, you’ll home in on the specifics of bringing the two together.

You’ll explore what localization means in the context of marketing, and the role that marketers play in commercial translation.

Learn how to optimise your marketing materials through International SEO

In the second week of the course, you’ll gain the practical skills you need to localize your own marketing materials.

You’ll master the principles of international search engine optimisation (iSEO), applying your knowledge in a series of practical exercises.

You’ll finish the course with a set of skills and resources to bring to your organisation.

Syllabus

Week 1: International Growth Strategy

Week 2: Localizing Your Marketing Materials

What will you achieve?

By the end of the course, you‘ll be able to...

- Create an international business growth strategy that incorporates support of target global markets.

- Lead the transformation from a decentralized localization function to a centralized and standardized model.

- Explain the role a marketer in the context of localization.

- Improve your marketing materials' reach by implementing iSEO.

Who is the course for?

This introductory course is designed for non-technical marketing professionals hoping to master the basics of localization and international SEO.