Digital Strategy

Unravel the mysteries behind the accelerating pace of technological change, exploring mathematical principles and historical precedents behind AI and large learning models (LLM). Gain insights into the dichotomy of continuous innovation versus disruptive breakthroughs, and evaluate their profound impact on industries and economies worldwide. Investigate the societal implications of [...]

This course serves as an advanced discourse on how to manage digital transformation. The course discusses a view of the operational purpose and how emerging technologies are transforming organizations and entire sectors of the economy. This course presents the DaWoGoMo model that outlines the different aspects to focus on [...]

A transformação digital é um tópico importante, mas do que se trata exatamente e o que significa para as empresas? Neste curso, desenvolvido na Darden School of Business na Universidade da Virgínia e liderado pelos especialistas em gestão global da Darden e do Boston Consulting Group (BCG), falamos sobre [...]

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. The ability and willingness to strategically adopt digital initiatives to support business goals has never been more [...]

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer [...]

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer [...]

This course is targeted towards digital marketers, advertising professionals, business owners, marketing students, freelancers, and third-party businesses seeking a comprehensive understanding of retail media and digital advertising. As online shopping has grown in popularity with consumers, retail media has become more popular with brands. The term retail media refers [...]

Nossas boas-vindas ao Curso Estratégia Digital e o Comportamento de Busca do Consumidor. Neste curso, você aprenderá sobre as ferramentas que ajudam a organização a compreender como desenvolver e acompanhar o processo de implantação de campanhas on-line. Ao final deste curso, você será capaz de compreender como as estratégias [...]