Digital Technology

Technology has always impacted marketing, especially in areas such as branding, packaging, distribution, and retailing. It has also impacted advertising and promotion. This course focuses on the impact of digital technology on all aspects of marketing including the 4P’s of marketing, word of mouth communication, and market research. It [...]

Claves para la innovación en la docencia universitaria forma parte de la dimensión docente del proyecto TO INN sobre la innovación en las instituciones de educación superior y, se centra específicamente, en aquellas que forman a futuros maestros y maestras, aunque, por sus características, es un curso abierto a [...]

El curso presenta, en primer lugar, las habilidades del siglo XXI y su relevancia para la formación docente con el fin de preparar docentes para la sociedad del conocimiento, capaces de pensar de manera crítica y creativa y con habilidades de comunicación y colaboración para promover oportunidades de aprendizaje [...]

The idea that digital technology triggers profound change in companies is largely accepted. There is indeed no question that the digital world is profoundly changing business life. Everyone is now on the same page. But with the digital world come a lot of misconceptions and buzzwords. You can no [...]

Digital transformation is an incredible opportunity for both individuals and for organisations because it's an opportunity to personalise, to customise, to serve customers in new ways, to help them to achieve new things that matter to the world in which we live. Whatever level you are in your organisation, [...]

This course explains how digital technology is transforming marketing. It focuses on how technology will enable salespeople from selling products to becoming trusted advisors for customers, especially in financial and health services. Technology will also impact all 4 P’s of Marketing from product, promotion, price, and distribution, especially with [...]

The evolution of digital technology has vastly impacted the way we communicate, live and work. Whether you’re a content creator, a content manager or a brand account manager, digital content management plays a crucial role in an advertising campaign’s success. Learn what it takes to successfully inventory, create, analyze, [...]

Nossas boas-vindas ao Curso Sistemas e Tecnologias Digitais nas Organizações. Neste curso, você aprenderá sobre o histórico da utilização dos sistemas e tecnologias digitais em organização. Será mostrada a evolução do uso restrito a sistemas de back office, passando pelos sistemas integrados de gestão, comércio eletrônico, redes sociais e [...]