Marketing

In Introduction to Healthcare Management, you’ll learn the daily operation and management of healthcare delivery organizations and nonprofits, focusing on transformational leadership and decision-making processes. Explore the structure of healthcare organizations, the roles of clinical professionals, the importance of quality improvement, fundraising and community partnerships, effective communication strategies, and [...]

As the recommended third course of the specialization, Strategic Communication Campaigns, this course rounds out your communication campaign process knowledge by speaking to how to implement and evaluate the planning and execution of communication campaigns. This course offers an in-depth review of several case studies on how the specifics [...]

Welcome to the Text Mining for Marketing course! This course will introduce you to the principles and methods of text mining as they apply to the field of marketing. You will learn how and why to use text mining to inform marketing decisions and strategies. This course is for [...]

Welcome to the Unsupervised Learning and Its Applications in Marketing course! In this course, you will delve into the fascinating world of unsupervised machine learning and its relevance to the field of marketing. Unsupervised learning is a powerful approach that allows us to uncover hidden patterns and insights from [...]

Welcome to the Introduction to Decision Science for Marketing course! This course will introduce the principles and methods of data analytics as they apply to marketing. You will learn how and why to use data and analytics to inform marketing decisions and strategies.

Welcome to the Supervised Learning and Its Applications in Marketing course! Supervised learning is the process of making an algorithm to learn to map an input to a particular output. Supervised learning algorithms can help make predictions for new unseen data. In this course, you will use the Python [...]

This course focuses on how to make marketing both more efficient and effective. It advocates that the role of marketing is to create a win-win situation for both customers and marketers. Good marketing also requires taking a purpose-driven approach. Marketing also needs to broaden to more stakeholders aside from [...]

The most common framework in marketing is the 4Ps of Marketing (Price, Product, Place, and Promotion). However, this is a company perspective about marketing and the 4A’s of marketing is a customer perspective on marketing. Customers are looking for value and the 4A’s is a value creation framework. Each [...]