Cultural Marketing

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The Cycle: Management of Successful Arts and Cultural Organizations (Coursera)

What makes a successful arts and cultural organization? Led by DeVos Institute Chairman Michael M. Kaiser and President Brett Egan, this course will introduce you to a management theory called the Cycle which supports thriving arts and cultural organizations. Learning from our work with managers from over 80 countries [...]

Managing the Arts: Marketing for Cultural Organizations (Leuphana)

In this MOOC, participants learn about challenges for cultural managers, acquire marketing and management skills and gain direct insights into four contemporary arts organizations, while sharing their ideas with an international learning community.