Improve critical thinking about healthcare entrepreneurship by reading, discussing, and analyzing case studies and writing a business plan.
Regina E. Herzlinger is the Nancy R. McPherson Professor of Business Administration at the Harvard Business School. She was the first woman to be tenured and chaired at Harvard Business School and the first to serve on a number of corporate boards. She is widely recognized for her innovative research in health care, including her early predictions of the unraveling of managed care and the rise of consumer-driven health care, a term that she coined. Money has dubbed her the “Godmother” of consumer-driven health care.
More info: http://www.hbs.edu/faculty/Pages/profile.aspx?facId=6476