Markus Schuckert

Dr. Markus Schucker is an Associate Professor in the School of Hotel and Tourism Management, The Hong Kong Polytechnic University. With his multi-industry background, Markus’ research focuses on the role of luxury in tourism and hospitality, digital marketing and branding for hotels and non-traditional accommodations as well as on Chinese guests and China outbound tourism.

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Luxury Management (edX)

Understand the power of a luxury brand and gain the business skills needed to provide premium goods and services within the hotel and tourism industry. Learn strategies and skills for managing luxury brands within the hotel and tourism industry. You will analyze the essence of a luxury brand and [...]