Chenguang Li

I grew up in China and have a BS degree in Investment Economics. I worked in commercial banking and international economic consulting for six years before pursuing advanced degree (MA and Ph.D.) in Agricultural Economics at the University of California, Davis. My expertise is in applied microeconomics, industrial organization, and agribusiness marketing. I am interested in research on the market structure and behavior mechanism for agricultural and food product, international food marketing, retail pricing behaviors, etc. I am currently teaching International Food Marketing at UCD. Besides research and teaching, my interests are in tennis, horse-riding, contemporary dancing, and cooking. Having lived in different cultural environments, I enjoy and value the active interaction with people from different backgrounds, disciplines, and cultures.

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The Economics of Agro-Food Value Chains (Coursera) Coursera
Technische Universität München - TUM

The Economics of Agro-Food Value Chains (Coursera)

Dive into the fascinating world of agro-food value chains with our online course. Explore how these chains are transforming food production by focusing on quality, consumer value, and sustainable practices. Gain insights into market research, labelling, branding, pricing strategies, innovation, and using sustainability as a competitive edge in the agriculture sector.

Sep 2nd 2026
5-12 Weeks
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