Bill Beard

Bill Beard is the founder and creative director of Beard Branding, a strategic customer communications organization. Bill helps organizations connect with customers more effectively and efficiently at every phase of the customer experience, in order to build passionate, loyal customer bases.

Bill has 17 years of experience as a copywriter and creative director, connecting people to organizations through the blending of brand, copy, and user experience.

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Copywriting: Improve User Experience One Word at a Time (OpenSAP)

Self Paced
Copywriting: Improve User Experience One Word at a Time (OpenSAP)
Free Course
Categories
Effort
Languages
The words that you use throughout your app or site are just as important as the interaction and visual design. But the words – or copy – are often an afterthought. All too frequently we use words like “Submit” and “Cancel” on our UIs as if we’re talking to [...]