Graphic Design Elements for Non-Designers Specialization

In this hands-on specialization, you will explore basic graphic design elements, color theory, images, publication design and techniques for creating effective layouts. You will also learn about typography, the creative process, the importance of brainstorming, and how to discuss and critique design in a professional setting. Page layout software and online sites will be used to incorporate and manipulate text, color, photographs and images.
If you are curious about the design process, work on a team with designers and need to speak some of their language, or want to empower the creatives on your team to be even better, this specialization is made for you.
WHAT YOU WILL LEARN
- Appreciate the study of design layout and conceptual elements concerning design projects.
- Analyze basic design concepts to apply in the professional setting, including typography, color theory, image selection, and layout best practices.
- Design foundational creative projects, including business card, brochures, ads, websites and manuals.
- Discover techniques for working and communicating with graphic designers and other creative professionals.

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Designing for an organization, while requiring technical skill, is not just about knowing how to use a pagination program such as InDesign or manipulate photos using Photoshop. A designer is a visual storyteller, a person who pairs words with images and typography to best convey information to an audience. [...]
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Examining and exploring the various types of images and graphic elements will be the focus of this course. We will start with color theory to distinguish between CMYK, Pantone and RGB color options and their usages. Then we will review the various types of images used in both print [...]
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